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Kick CEO Talks About Adin Ross

Jun 28, 2023
Kick CEO Talks About Adin Ross

Due to his prior controversy, Kick’s CEO has acknowledged that broadcaster Adin Ross poses a “brand risk” to the streaming service.

Since Kick’s emergence in early 2023, some of Twitch’s top producers have secured significant streaming contracts with the company. One of them is Adin Ross, who after receiving a lifetime ban from Twitch inked the “biggest streaming deal of any creator” in his own words. Adin has undoubtedly been the subject of a number of issues over the past few months and is now regarded as the “poster boy” of the Stake-backed agenda. The Kick star has drawn criticism from the streaming community for a number of reasons, including sharing sexual content with his audience, soliciting risky behaviour from followers, going on a “transphobic rant,” and most recently, encouraging Twitch streamer Hasan to commit suicide.

In light of all of this, Kick’s CEO acknowledged in an interview that Adin Ross poses a “brand risk” to the service. Eddie Craven, the CEO of Kick, was questioned by Jake Lucky about whether he thought Adin posed a threat to the platform. The CEO declared, “We’ve got a hell of a lot of respect for Adin. He’s been a great partner to us, he’s really helped us grow. You know, of course, a lot of people have views on some streamers, they have views on what they do, it is something which we understand and we really respect. We don’t want to be on the wrong side of incorrect policy. There have been times, Adin is a friend of mine, I speak to Adin personally, I look after Adin personally, I’ve had to give Adin a call and say ‘hey man what’s going on here?’ And you know I think this is a really big part about moderation, how we can do this better. I think a lot of time there’s an element of communication between the platform and the creators to try to bridge the gap of where you may not be seeing eye to eye.”

Ed continued: “We’ve had some really productive chats with Adin where there have been elements of controversy. We like to think we’ve definitely made progress. In terms of risk to the brand? I’d be lying if I said no, right? There’s been a lot of people that have subsequently talked down on Kick because of the fact that some streamers use the service.” 

The CEO added that there is a risk of anyone streaming on the platform in its current shape and that the company wishes to avoid pushing or excessively promoting content that may be deemed unsuitable. Nevertheless, Kick is preparing for significant expansion over the next weeks and is taking the time to improve its offerings as more renowned streamers are anticipated to use the site.

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